Marketing Strategy portion of the plan (55) o A discussion on the new environmental running shoes you would introduce to Adidas portfolio as their marketing manager. (5) o The growth strategy that Adidas should employ and a justification thereof. (This should be linked to the new environmental running shoes). (5)

Evaluate the manner in which Adidas can or has achieved a global competitive advantage with reference to Ma’s (2004) model for global competitive advantage. (15) o An evaluation of Adidas positioning strategy and how the various branding elements may be used to improve positioning. (10) o The marketing mix decisions that you would need to make with respect to Adidas. (10) o The manner in which leadership and culture can be implemented to achieve Adidas marketing objectives. (10)

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1 Discussion on Environmental Running Shoes for Adidas Introduce the concept of environmental running shoes and their market potential Explain how int... View the full answer