Masbet Corporation has been a family owned company. While they are celebratingtheir 50th Anniversary the new generation of management wants to make somechanges in the way communication flows. Hence the current downwardcommunication dominance needs to be changed to more lateral communication.What disadvantages of downward communication the organization must have facedand what advantages of lateral communication may be offered due to the change?(10 Marks)

Answer rating: 100% (QA)

Disadvantages of downward communication 1 Lack of feedback Downward communication predominantly involves topdown dissemination of information which ca... View the full answer