Masy Toys and Games decides to produce an action figure cards such as valleyball cards, baseball cards, superhero cards and other cards. But this company had never conducted business research with its customers. The president of the company, Mr. Badar decided that the company needed to learn more about its customers. He instructed his research unit to conduct a focus group with some boys in the fourth grade.

a) Define focus group.

b) Outline what you would like to learn or gather in the focus group.

c) What particular problems might be involved when conducting a focus group with children?

Answer rating: 100% (QA)

a Focus Group A focus group is a qualitative research method involving a small group of individuals who represent the target audience or customers of ... View the full answer