Match the following transactional to the equivalent relationship tactics: Become the preferred supplier Choose... Become the...
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Match the following transactional to the equivalent relationship tactics: Become the preferred supplier Choose... Become the preferred supplier Concentrate on high profit potential accounts Retain existing accounts Manage all accounts to maximize short-term sales Manage each account for long-term profit Get new accounts Sell to anyone Get the order A company's marketing information system (MIS) has three inputs: marketing research, market company's own internal accounting system. ◆ outreach output intelligence design ◆ and the Match the following transactional to the equivalent relationship tactics: Become the preferred supplier Choose... Become the preferred supplier Concentrate on high profit potential accounts Retain existing accounts Manage all accounts to maximize short-term sales Manage each account for long-term profit Get new accounts Sell to anyone Get the order A company's marketing information system (MIS) has three inputs: marketing research, market company's own internal accounting system. ◆ outreach output intelligence design ◆ and the
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