MCA 209. Help please! Essay # 2 - Ethics Review the following question and answer in essay-style format. Consult the PRSA Code of Ethics (prsa.org) and the Arthur Page Principles (page.org) before responding:

Your company is trying to get increased coverage in the local business media. To improve the quality of media acceptance of your company's news releases, your company hires the local paper's business editor to consult about how best to present news. You regularly contact this editor to pitch your company's news.

1. What is the ethical issue? What are you being asked to do? (e.g. - Should I exaggerate claims in the news release?)

2. Who is affected by your decision? (list all key audiences)

3. What specific provisions of the PRSA Code of Ethics (e.g., advocacy, free flow of information, competition, disclosure of information, safeguarding confidences, conflicts of interest, enhancing the profession) might influence your course of action?

4. What would you do?