McDonald s opened CosMc's, its first coffee themed restaurant, to get stronger share in the beverage
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McDonalds opened CosMc's, its first coffee themed restaurant, to get stronger share in the beverage market. CosMc's is an example of what type of strategy?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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