McKinsey: [That] the (tit-for-tat) strategy is fraught with risk cannot be overemphasized. Your competitor may take
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McKinsey: “[That] the (tit-for-tat) strategy is fraught with risk cannot be overemphasized. Your competitor may take an inordinately long time to realize that its actions can do it nothing but harm; rivalry across the entire industry may escalate precipitously; and as the tit-for-tat game plays itself out, all of a price war’s detrimental effects on customers will make themselves felt.”
What properties of a cooperative pricing strategy could reduce the probability of a price war?
Related Book For
Economics of Strategy
ISBN: 978-1118319185
6th edition
Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer
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