Melissa Jasmine is a Marketing Manager at Metro Prima Berhad (MPB) which is one of the best media and television services companies in Malaysia. She has more than 15 years of working experience in the marketing field at several well-established companies. Recently, MPB experienced decrease in revenues mainly because of the declining number of customer's subscription due to COVID-19 pandemic. This issue caught Melissa's attention and she took appropriate action to help MPB in solving this issue. 

 

The first step that she had taken to solve the problem was by conducting virtual meeting via Zoom application with the other 5 staff under marketing department. During the meeting session, she focused on discussing the best strategies that she and other marketing staff could apply to increase MPB sales and revenues. Zafrul Iskandar, one of the staff who works under Melissa supervision, had given an idea to Melissa to create new promotion and advertising strategies via online. Besides, he also suggested that MPB should diversify their services instead of only focusing on existing product and services which presently company offers to the customers.  Melissa was quite impressed with the idea given by Zafrul and as a response she said, "Good job Zafrul! I'm happy to hear those great idea!" while clapped her hands enthusiastically.

 

On the other hand, Melissa planned to collaborate with one of the telecommunication companies to provide better packages for their services. She asked Khaira, to prepare the working proposal for the respective purpose, before Melissa met the representative from the particular company to discuss this matter. Unfortunately, Khaira failed to complete the proposal on the given dateline. When Melissa asked Khaira about this matter, Khaira immediately responded with the loud voice, "You can't blame me for this matter, you should ask other staff as well to help me working on this proposal!". Melissa was quite upset with Khaira' response, but she realized that she cannot simply put her anger on Khaira. She should carefully analyze and evaluate what she had listened in the situation before she made any appropriate decision. 

 

In addition, recently, Melissa received several complaints from senior staff, about Haikal who is newly joined the company. They claimed that Haikal constantly displays bad attitudes and always uses rude and offensive words while communicating with others. Besides having an attitude problem, they also complained about Haikal appearances since he always wears clothes that are not suitable for office wear and did not look professional. To solve this problem, Melissa believed that she needed to confront Haikal to give him personal advice and discuss with him about this matter before it gets worse. 

 

a)         Identify two (2) communication contexts that are involved in the above case. Cite examples for each communication context. 

(6 marks)

 

b)         i)          Identify and explain the language to avoid when speaking involved in the   fourth paragraph. 

(4 marks)

 

ii)        Cite an example from the situation to support your answer in (b) 

Answer rating: 100% (QA)

a Communication Contexts 1 Professional Communication in a Business Setting This context is evident throughout the scenario especially in Melissas int... View the full answer