With the burst of the Internet bubble in March 2000, many companies that had spun off their
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Question:
With the burst of the Internet bubble in March 2000, many companies that had spun off their e-business activities could not exploit the synergies between their online and offline channels and operations and, therefore, were not able to pursue a __________ strategy.
a. clicks-and-mortar
b. bricks-and-mortar
c. differentiation
d. cost leadership
Related Book For
Auditing and Assurance services an integrated approach
ISBN: 978-0132575959
14th Edition
Authors: Alvin a. arens, Randal j. elder, Mark s. Beasley
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