Mike was worried about the backlog of overdue Vortex orders at the Rosemount Measurement plant. Some customers
Question:
Mike was worried about the backlog of overdue Vortex orders at the Rosemount Measurement plant. Some customers were very concerned, and some had considered using other suppliers, because the plant had not shipped their flow instruments on time. Over the last six months the percentage of orders shipped on time had temporarily fallen from about 85% to approximately 35%. The product, the Model 8800A Smart Vortex Flowmeter, was a high quality instrument that was quickly becoming an industry standard. In fact the high quality and popularity of the instrument was part of the problem. The plant just couldnt keep up with demand, or meet the plants historical average of a five day manufacturing lead-time. Rosemount adopted a diversification strategy and It acquired by Emerson
Q) Discuss the issues in the context of the Factory Physics Buffers.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr