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Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions.

Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff.
The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented income statement for May is given below.
Sales Region
West Central East
Sales $ 310,000 $ 799,000 $ 697,000
Regional expenses (traceable):
Cost of goods sold 98,000239,000317,000
Advertising 101,000237,000236,000
Salaries 55,00051,000106,000
Utilities 9,30016,10014,000
Depreciation 22,00033,00029,000
Shipping expense 12,00035,00041,000
Total regional expenses 297,300611,100743,000
Regional income (loss) before corporate expenses 12,700187,900(46,000)
Corporate expenses:
Advertising (general)13,00042,00033,000
General administrative expense 20,00020,00020,000
Total corporate expenses 33,00062,00053,000
Net operating income (loss) $ (20,300) $ 125,900 $ (99,000)
The cost of goods sold and shipping expense are both variable. All other costs are fixed.
Required:
3. Prepare a new contribution format segmented income statement for May. (Round percentage answers to 1 decimal place.)

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