Module five is an inquiry into understanding the uses of quantitative and qualitative research. In your opinion,
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Module five is an inquiry into understanding the uses of quantitative and qualitative research. In your opinion, which one is more effective when conducting business research? Can they both be used when conducting research? Or is there a specific need for each?
Related Book For
Essentials of Marketing Research
ISBN: 978-0073404820
2nd edition
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
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