Mucho Burrito offers fast-casual Mexican food at a higher quality than the average Mexican restaurant. Its food

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Mucho Burrito offers fast-casual Mexican food at a higher quality than the average Mexican restaurant. Its food is priced at a premium to other fast-food restaurants. There are more than 115 Mucho Burrito franchises in Canada and the U.S. They advertise on radio and billboards to attract new and loyal users. This information describes Mucho Burrito's:

2. Marketing expertise can be developed:

3. The marketing process involves:

4. Sound and Cinema is a company that will turn an ordinary basement into a home theatre. It advertises in publications that are mailed to homeowners in subdivisions where the least expensive home costs $550,000. These homeowners are the __________ for Sound and Cinema.

5. The primary difference between a good and a service, both of which are products to the marketer, is that a good is __________ and a service is __________.

6. Typical entry-level positions in marketing include: marketing coordinator, marketing assistant, marketing analyst, and sales representative.

7. General Electric (GE) is known for technological innovation across a variety of industries. In support of businesses they sell to, GE created GE Reports as digital blogs that provide stories of technological success and their application. This exemplifies:

8. The process of identifying prospective buyers, understanding them intimately, and developing favourable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace is referred to as:

9. Netflix can deliver movies to its customers in several ways: via streaming video over the Internet or via mail. These two methods would constitute which element of the marketing mix for Netflix?

10. Walmart's __________ can be described as "everyday low prices for a broad range of products that are always in stock in convenient locations."

11. A marketing program is a plan that __________ the marketing mix for prospective buyers.

12. The marketing concept is the idea that an organization should strive to satisfy the needs of consumers