My chosen company is IKEA to start launching their own electric cars (product). All answers should be related to the product.

1) Identify your chosen company and your new product concept.

 2)Describe briefly how you would incorporate each element of the promotional mix (i.e. Advertising, Public Relations, Sales Promotion, Personal Selling) in your Marketing Communications Plan.

 3) Discuss what specific social media tools you would implement to engage and interact with your consumer target market. 

4) List 4 keywords would be effective in improving your search rankings? 

5) Who would be the best "Influencer" to attract attention to your brand?

Answer rating: 100% (QA)

Chosen company and product concept The chosen company is IKEA and the new product concept is launching their own electric cars Incorporating the elements of the promotional mix in the Marketing Commun... View the full answer