My Journal Entry Week of September 20 Entry: This was a good week to work on my

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My Journal Entry Week of September 20 Entry: This was a good week to work on my plan. The weather was cool, so I found it easier to walk. Saturday and Sunday I want for one hour plus to earn more money in order to cover for my college and tuition fees. I am making progress in reaching my goal. My company's SMART goals are " to achieve smart phone market share by thirty percent within the next five years". next SMART goal is to " become the number smart phone brand in the world in the next five to seven years." Third SMART goal is to " increase customer base by thirty percent in next two years" The strategies that I would use to achieve my SMART goals are- low-cost leadership strategy combined with a differentiation strategy. Both SAMSUNG and Apple adopt a differentiation strategy. differentiation strategy in which the company offers innovative and unique products to customers. Using these strategies, they gain competitive advantage means have more profitability and upper edge over competitors. The use of both low-cost and differentiation strategy will help me to get ahead of my competitor's apple and samsung. Under the low-cost strategy, I would focus on lowering business costs by economies of scale and reduction of cost in operations. I would invest in R&D and exceptional customer service to differentiate my brand. for example- Customers will get 2 years of warranty on smart phone, 24*7 customer tech support etc. Due to R&D, I would develop a smart phone having exceptional features like 120 MP camera that would be the first in the market. providing fast storage memory with a storage expansion option. Use of Point of differentiation in design, looks, and aesthetics. other functional and operational strategies would be a focus on quality, marketing, and advertising.