2; What type of exploratory method would have been deployed by Procter & Gamble's marketing department to

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2; What type of exploratory method would have been deployed by Procter & Gamble's marketing department to address the management issues raised in the case? Give the rationale for your answer. Also give the merits & demerits of the proposed method

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Posted Date: Apr 29, 2022 05:59 AM

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2; What type of exploratory method would have been deployed by Procter & Gamble's marketing department to

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Expert Answer:

Depending on the marketing departments goals they may want to use an exploratory research method like qualitative research or quantitative research Depending on the management concerns raised by the c... View the full answer

Market Based Management

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