Nabisco sells 1,000 packages of Oreos to retailers at $2 per package. The retailer sells packages to
Question:
Nabisco sells 1,000 packages of Oreos to retailers at $2 per package. The retailer sells packages to consumers at $4. Nabisco's variable costs are $0.73 per package. What is Nabisco's contribution margin percentage?
Enter your answer rounded to the 2 digit decimal that represents the percentage, and do NOT include any % sign. For example, if the answer is 55.1%, enter 0.55 and if the answer is 255.1%, enter 2.55
A toy company produces a toy as follows (all figures per unit):
Suggested retail price $47
Cost of goods sold $13
Other variable costs (beyond COGS) $5
Wholesale price (price paid by retailers to buy the product) $26
What is the toy company's contribution margin in dollars?
Pricing Strategies A Marketing approach
ISBN: 978-1412964746
1st edition
Authors: Robert M. Schindler