Name four different companies that represent each of the four dimensions of competitiveness (cost, quality, response time,
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Name four different companies that represent each of the four dimensions of competitiveness (cost, quality, response time, and flexibility) and identify a) how each company achieves competitive advantage by providing value to customers; b) How does each company use one or more of the four dimensions of competitiveness? c) How is their strategy evident? d) How does this competitive strategy differentiate the company from their competition?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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