Name the term that articulates that messaging and visual elements of a campaign should sound and look

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Name the term that articulates that messaging and visual elements of a campaign should sound and look connected across executions for consistency.

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Quantitative Methods for Business

ISBN: 978-0840062345

12th edition

Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam

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Posted Date: Dec 12, 2023 08:47 AM

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Name the term that articulates that messaging and visual elements of a campaign should sound and look

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Quantitative Methods for Business

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