Nephew and Niece private limited are planning to manage their business with omnichannel and multichannel arrangements. The target segmentation is the middle-income group, and the merchandise is baby care items. 

Describe FOUR (4) advantages and FOUR (4) challenges of omnichannel and multichannel which will commonly be faced by Nephew and Niece private limited.

Answer rating: 100% (QA)

Nephew and Niece Private Limited as they plan to implement omnichannel and multichannel strategies for their baby care merchandise business targeting ... View the full answer