New Balance placed a disproportionately large emphasis (relative to sales generated) on serving smaller retailers and ensuring timely delivery of products to them. What are the reasons for them to do that? What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics?

Answer rating: 100% (QA)

Distribution channels are pathways along which products travel from producers and manufacturers to ultimate consumersChannel margins and the expense of sales efforts in managing channels can form a su... View the full answer