NIKE Supply Chain in the New Digital Age Assess the different fulfillment, supply chain, and logistics network
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Question:
NIKE Supply Chain in the New Digital Age Assess the different fulfillment, supply chain, and logistics network options for Nike in terms of the new paradigm. What is you recommendation? Be sure to justify your answer.
Could the multi-node network solution originally designed for the digital direct business also satisfy the Nike store retail channel? Support your response.
Should the flagship stores serve as extensions of the new network strategy in order to offer same day delivery? Why or why not?
What is your recommendation for the United Kingdom regional hub in light of all the opportunities (inbound and outbound)? Justify your response.
Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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