Nintendo, a Japanese multinational consumer electronics and video game company, wants to allocate its resources to produce
Question:
Nintendo, a Japanese multinational consumer electronics and video game company, wants to allocate its resources to produce video games and video game consoles.
1.1 Analyse how a PPF can be used to assist with this process of resource allocation. (15)
1.2 Justify the importance of taking into consideration the cross-price elasticity of consumers for pricing managers at Nintendo. (10)
1.3 Explain what would happen to the equilibrium price of video games when the price of video game consoles increase. (12)
2.1 The Hyundai Motor Company is a South Korean multinational automotive manufacturer. Justify the type of market structure that Hyundai belongs to, taking into consideration its characteristics. (15)
2.2 Substantiate whether Hyundai can make economic profits in the long run. (10)
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr