British airways case Study

In 1981, British Airways appointed a new chairperson, John King. Early on, it was noticed that the company was extremely inefficient, and a lot of valuable resources were being wasted. To help the organization become more profitable, the chairperson decided to restructure the entire business. He decided that the most efficient way to do this was through a change management plan.

British Airways case study

The organization soon began to reduce its workforce. However, before this was completed, the chairman - through his change management leadership - provided the business with reasons for restructuring British Airways to help prepare them for the upcoming change. His plan saw him axe 22,000 jobs - including half of the board - replace older planes with modern jets and eliminate unprofitable routes. One of his successors, Martin Broughton, paid tribute to King for his role in the transformation.

He said: "Lord King transformed the airline from a position of state-owned weakness to one of financial strength and global renown as a pioneer privatized carrier." So, through leadership and communication, he managed to direct the business through an incredibly difficult time and turned British Airways into a profitable business Read the Case study and answer the questions in bullet points. Each answer word limit Max 500 words

qus 1. find out what was the problem and why the change was needed?

qus.2. how change was implemented ?

qus.3. was the change model successful? what could you do differently ?