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Let's imagine you went to a shop to purchase some products. Suddenly you found some products from the brand that has been assigned to



Let's imagine you went to a shop to purchase some products. Suddenly you found some products from the brand that has been assigned to you. This is a well-known brand and you remember certain things about this brand as soon as you see it. Show me in a diagram the associations you can make about this brand from your instant memory. What brand elements triggered these associations for you? Discuss the usefulness of those elements briefly. Also, discuss positioning strategies being implemented by this band that has been assigned to you. For this, just mention their target market, competitions, POP, and POD.

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