Now it is time to think about marketing for the business that you created in the...

   

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Now it is time to think about marketing for the business that you created in the first part of this course. If you are new to the course, choose a specific business that interests you and imagine that you are about to open it in a community where it would thrive. You will need to identify the target market for your business. There are several factors you need to consider, so make sure that your description of the target market includes the elements listed here. Not every demographic applies to every business, so if one is not relevant, explain why. For instance, if you are opening a pizza restaurant, the culture of your customers probably does not matter. If your goal is to sell Chanukah decorations, culture would be a factor. Write a brief paragraph (three to four sentences) explaining how each of the market segmentations apply to your business. For demographics, you can create a list with brief explanations. . . Demographics segmentation gender age ethnicity or culture profession income level education level marital status and number of children Geographic segmentation Psychographic segmentation Behavioral segmentation Remember, you need to consider why the product that your business is marketing meets the needs of the specific segment of the population. Make sure that your paragraph clearly explains this. Your answers should be free of mechanical errors. Now it is time to think about marketing for the business that you created in the first part of this course. If you are new to the course, choose a specific business that interests you and imagine that you are about to open it in a community where it would thrive. You will need to identify the target market for your business. There are several factors you need to consider, so make sure that your description of the target market includes the elements listed here. Not every demographic applies to every business, so if one is not relevant, explain why. For instance, if you are opening a pizza restaurant, the culture of your customers probably does not matter. If your goal is to sell Chanukah decorations, culture would be a factor. Write a brief paragraph (three to four sentences) explaining how each of the market segmentations apply to your business. For demographics, you can create a list with brief explanations. . . Demographics segmentation gender age ethnicity or culture profession income level education level marital status and number of children Geographic segmentation Psychographic segmentation Behavioral segmentation Remember, you need to consider why the product that your business is marketing meets the needs of the specific segment of the population. Make sure that your paragraph clearly explains this. Your answers should be free of mechanical errors.

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Demographics segmentation Our target customers vary in demographics including gender age ethnicity profession income level and education level Content ... View the full answer