Objective: Develop an appropriate promotional mix for Guardians of the galaxy 3. Instructions: Assume the role...
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Objective: Develop an appropriate promotional mix for Guardians of the galaxy 3. Instructions: Assume the role of promotional/marketing intern for a major motion picture company and you have an unlimited budget. Provide answers for the criteria listed below. You need to save each requirement as you work into one document that you will submit when you finish. This performance final will take you 4 days to complete and submit. DAY ONE Criteria: 1. Page 1-Title Page a. Movie Title b. Picture of Movie c. Your name 2. Page 2-Sales Pitch a. In your sales pitch, you should tell the customer about the movie and why they (the target market) should go see it. I should have a good idea what the movie is about from reading your sales pitch. Remember you are selling the movie! i. DO NOT COPY AND PASTE A SUMMARY FROM A WEBSITE! You will not get credit for this part if you copy and paste. ii. Must be at least 1/2 page typed-single spaced; 12 point font, Times New Roman or Arial iii. You can type it as if you are talking to the person. Remember what you learned in regards to attaining the sale. Introduce yourself and then pitch the movie. You will also need to ask for the customer to buy the DVD or ticket to the movie! DAY TWO 3. Page 3- Target Market a. Describe the target audience for the movie in detail. i. You should include 3 demographics, 2 geographics, and 3 psychographics. You may bullet point this list. ii. Do not generalize; make your target market specific. iii. Write 1 paragraph, 5 sentences, explaining why your target market would enjoy this movie.-double spaced; 12 point font, Times New Roman or Arial DAY THREE 4. Page 4- Advertising a. Create a magazine advertisement for the movie. This advertisement will be used in magazines to promote the movie. Make sure it looks professional and is neat. i. Your magazine advertisement can be created by hand using printer paper or on the computer using a program of your choice. It must be in color. To get credit for the magazine advertisement it needs to 100% original! Remember to include the headline conv signature and illustration! Objective: Develop an appropriate promotional mix for Guardians of the galaxy 3. Instructions: Assume the role of promotional/marketing intern for a major motion picture company and you have an unlimited budget. Provide answers for the criteria listed below. You need to save each requirement as you work into one document that you will submit when you finish. This performance final will take you 4 days to complete and submit. DAY ONE Criteria: 1. Page 1-Title Page a. Movie Title b. Picture of Movie c. Your name 2. Page 2-Sales Pitch a. In your sales pitch, you should tell the customer about the movie and why they (the target market) should go see it. I should have a good idea what the movie is about from reading your sales pitch. Remember you are selling the movie! i. DO NOT COPY AND PASTE A SUMMARY FROM A WEBSITE! You will not get credit for this part if you copy and paste. ii. Must be at least 1/2 page typed-single spaced; 12 point font, Times New Roman or Arial iii. You can type it as if you are talking to the person. Remember what you learned in regards to attaining the sale. Introduce yourself and then pitch the movie. You will also need to ask for the customer to buy the DVD or ticket to the movie! DAY TWO 3. Page 3- Target Market a. Describe the target audience for the movie in detail. i. You should include 3 demographics, 2 geographics, and 3 psychographics. You may bullet point this list. ii. Do not generalize; make your target market specific. iii. Write 1 paragraph, 5 sentences, explaining why your target market would enjoy this movie.-double spaced; 12 point font, Times New Roman or Arial DAY THREE 4. Page 4- Advertising a. Create a magazine advertisement for the movie. This advertisement will be used in magazines to promote the movie. Make sure it looks professional and is neat. i. Your magazine advertisement can be created by hand using printer paper or on the computer using a program of your choice. It must be in color. To get credit for the magazine advertisement it needs to 100% original! Remember to include the headline conv signature and illustration!
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Related Book For
Statistics For Business & Economics
ISBN: 9781305585317
13th Edition
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
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