Objectives: Develop a robust website marketing plan for a fictitious brand or business of your choice. The
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Objectives: Develop a robust website marketing plan for a fictitious brand or business of your choice. The project encompasses selecting the type of website, identifying relevant keywords, defining website structure, providing a design and development brief, choosing a domain name and an extension, and finally drafting a marketing plan to make your website visible.
1. Type of Website:- Choose a business or brand (real or hypothetical) for which you will create the website marketing plan.- Determine the type of website that aligns with the goals of the business (e.g., informational, e-commerce, portfolio).
2. Keywords Analysis:- Suggest a first draft of a list of relevant keywords.- Identify primary and secondary keywords relevant to the business, putting yourself in your target audience's shoes
3. Define your target audience:- Draft the target audience chart (Demographics and Psychographics)
4. Website Structure:- Define the website structure, including main pages, navigation, and any additional sections.- Find a URL, that includes a relevant domain name and an extension.
5. Design and Development Brief:- Create a design brief outlining the visual aesthetics
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