Observe the following arguments Launching a new and innovative idea is now difficult, a lot has been
Question:
Observe the following arguments
Launching a new and innovative idea is now difficult, a lot has been done, but a lot is still to be done.Multinationals have swarmed their products and services everywhere. Turn any stone, you will find a multinational stamp on whatever is underneath.Local Companies in Pakistan and in almost all parts of the world are losing the big game, they are either being shutdown or being eaten (Acquired).Still. In so many ways local brands are not coming slow, fighting and crawling their way up, using methods, products, strategies not conventional to the multinationals.
By keeping the aforementioned preamble in mind, your individual task is to write an essay on "HOW LOCAL COMPANIES CAN KEEP MULTINATIONALS AT BAY"
Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day