Often marketers and managers are obsessed with measuring the effects of campaigns on sales. However, marketing may

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Often marketers and managers are obsessed with measuring the effects of campaigns on sales.
However, marketing may have both a direct and indirect of consumers purchasing habits.

What are good direct and indirect measures of marketing campaigns?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 11, 2024 03:28 AM

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Often marketers and managers are obsessed with measuring the effects of campaigns on sales. However, marketing may

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International Marketing And Export Management

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