Kashi Heart-to-Heart cereal is aimed at people concerned about their heart health. These people represent the Kashi:
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Question:
Kashi Heart-to-Heart cereal is aimed at people concerned about their heart health. These people represent the Kashi:
a. marketing mix
b. marketing strategy
c. target market
d. marketing tactic
e. consumer advocates
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ISBN: 978-1118128169
5th edition
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
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