On Monday evenings in April 2015, each episode of WWE Entertainment was typically watched by 3.8 million
Question:
On Monday evenings in April 2015, each episode of WWE Entertainment was typically watched by 3.8 million viewers, while each episode of American Dad was typically watched by 1.5 million viewers.† Your marketing services firm has been hired to promote Gauss Jordan sneakers by buying at least 30 commercial spots during episodes of WWE Entertainment and American Dad. You have been quoted a price of $4,000 per spot for WWE Entertainment and $1,000 per spot for American Dad. Gauss Jordan, Inc.'s advertising budget for TV commercials is $170,000, and it would like at least 80% of the total number of spots to appear on WWE Entertainment. How many spots should you purchase on each show to maximize exposure? HINT [Calculate exposure as Number of ads ✕ Number of viewers.] (If an answer does not exist, enter DNE.)
WWE ? | spots |
American Dad ? | spots |
Strategic Management Text and Cases
ISBN: 978-1259302923
8th edition
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara