Once an organization establishes its business mission, conducts a SWOT analysis, and goes through a goal...

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Once an organization establishes its business mission, conducts a SWOT analysis, and goes through a goal formulation process, it is ready to go through a step called with a strategic-planning process. to continue strategy formulation program formulation implementation feedback and control functional analysis In a hypercompetitive economy such as ours, a company can win only by fine- tuning the value delivery process and choosing, providing, and superior value. * communicating selecting target markets with composing developing researching The key to utilizing organizational core that make up competencies is to the essence of the business. * make the competencies pay for themselves own and nurture the resources and competencies own all intermediaries who come in contact with your goods and services emphasize global promotions segment workforces The task of any business is to deliver at a profit. * customer needs products customer value products and services improved quality The lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. * organizational plan corporate tactical plan O strategic marketing plan corporate mission customer value statement The holistic marketing framework is designed to address three key management questions. Which of the following is one of those questions? Value claims-how does the company deal with value erosion? Value chain-are there weak links in the company's value chain Value proposition-how can value propositions be made profitable? Value exploration-how can a company identify new value opportunities? Value network-how can a company effectively network? If a manager were following the traditional view of marketing wherein the firm makes something and then sells it, all of the following would part of the “sell the product" process sequence EXCEPT O price advertise/promote distribute design product service Ayaan is seen as a planner because he plans the daily promotional releases about his company's products and services. * niche tactical selective strategic organizational The last step in the value creation and delivery sequence is where the sales force, sales promotion, the value advertising, and other communication tools announce and promote the product. * developing distributing communicating reversing reseraching With respect to core business processes, all the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information is referred to as the target marketing process market research process market pulse process deployment process market sensing process We can say that a has three characteristics: (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits, (2) it has applications in a wide variety of markets, and (3) it is difficult for competitors to imitate. * core competency business strategy core technology strategic business unit winning strategy The in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service). * operations process tertiary activities manufacturing process secondary activities O primary activities II If a manager were following the traditional view of marketing wherein the firm makes something and then sells it, all of the following would part of the “sell the product" process sequence EXCEPT O price advertise/promote distribute design product service Ayaan is seen as a planner because he plans the daily promotional releases about his company's products and services. * niche tactical selective strategic organizational The last step in the value creation and delivery sequence is where the sales force, sales promotion, the value advertising, and other communication tools announce and promote the product. * developing distributing communicating reversing reseraching With respect to core business processes, all the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information is referred to as the target marketing process market research process market pulse process deployment process market sensing process We can say that a has three characteristics: (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits, (2) it has applications in a wide variety of markets, and (3) it is difficult for competitors to imitate. * core competency business strategy core technology strategic business unit winning strategy The in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service). * operations process tertiary activities manufacturing process secondary activities O primary activities II Today, the "mass-market" is actually splintering into numerous with its own wants, perceptions, each * preferences, and buying criteria. micromarkets market targets macromarkets customer cliques demographic units The first phase of the value creation and delivery sequence is that represents the “homework" marketing must do before any product exists. * choosing the value market reserach target marketing service consideration O projective thinking Holistic marketers achieve profitable growth by expanding building customer loyalty, and capturing customer lifetime value. * promotion venues customer share database resources design skills competitive space share Holistic marketers achieve profitable growth by expanding customer share, and capturing customer lifetime value. undermining competitive competencies milking the market for product desires building customer loyalty renewing a customer base inspecting all market share data McDonald's has often teamed up with Disney to offer products related to current Disney films as part of its meals for children. The best description of this form of alliance would a alliance. O product alliance promotional pricing collaboration logistics alliance service James Franks has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Which of the following core business processes most closely matches with the task that Mr. Franks has been given? * The new offering realization process The market sensing process The customer acquisition process The customer relationship management process The fulfillment management process With respect to the core business processes, the is considered to be all the activities involved in defining target markets and prospecting for new customers. customer prospecting process customer equity process customer relationship management process customer acquisition process fulfillment management process allows the company to discover who its customers are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities. Network management Strategic management Marketing management Total quality management Customer relationship management With respect to the core business processes, all the activities involved in. researching, developing, and launching new high-quality offerings quickly and within budget are referred to as the O product development process new product process new offering realization process product launch process return on investment process With respect to the core business processes, the is considered to be all the activities involved in defining target markets and prospecting for new customers. customer prospecting process customer equity process customer relationship management process customer acquisition process fulfillment management process allows the company to discover who its customers are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities. Network management Strategic management Marketing management Total quality management Customer relationship management Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called materials handling O primary activities inventory activities support activities benchmark activities The is a tool for identifying ways to create more customer value. * brand loyalty index customer survey value chain O promotion channel supplier database One conception of holistic marketing views it as “integrating the value exploration, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders." * value chain value proposition value management value research value creation Which of the following terms matches to the phrase "it is a single business or collection of related businesses that can be planned separately from the rest of the company"? * Strategic business unit Diverse business unit Growth business unit Niche market unit Specialized business unit Roserita sees organizations as excelling in three distinctive capabilities: market sensing, customer linking, and channel bonding. production-driven O globally-driven market-driven human resource-driven engineering-driven describes the way people in an organization are dressed, how they talk to one another, and the way they greet their customers. Corporate culture Strategic orientation Distinctive advantage Competitive positioning HR training strategy Sony's former president, Akio Morita, wanted everyone to have access to "personal portable sound," so his company created the Walkman and portable CD player. Which of the following planning aids most likely assisted Mr. Morita with his vision? * An executive summary to a formal marketing plan O A SWOT analysis The mission statement Knowledge of customers A database Once an organization establishes its business mission, conducts a SWOT analysis, and goes through a goal formulation process, it is ready to go through a step called with a strategic-planning process. to continue strategy formulation program formulation implementation feedback and control functional analysis In a hypercompetitive economy such as ours, a company can win only by fine- tuning the value delivery process and choosing, providing, and superior value. * communicating selecting target markets with composing developing researching The key to utilizing organizational core that make up competencies is to the essence of the business. * make the competencies pay for themselves own and nurture the resources and competencies own all intermediaries who come in contact with your goods and services emphasize global promotions segment workforces The task of any business is to deliver at a profit. * customer needs products customer value products and services improved quality The lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. * organizational plan corporate tactical plan O strategic marketing plan corporate mission customer value statement The holistic marketing framework is designed to address three key management questions. Which of the following is one of those questions? Value claims-how does the company deal with value erosion? Value chain-are there weak links in the company's value chain Value proposition-how can value propositions be made profitable? Value exploration-how can a company identify new value opportunities? Value network-how can a company effectively network? If a manager were following the traditional view of marketing wherein the firm makes something and then sells it, all of the following would part of the “sell the product" process sequence EXCEPT O price advertise/promote distribute design product service Ayaan is seen as a planner because he plans the daily promotional releases about his company's products and services. * niche tactical selective strategic organizational The last step in the value creation and delivery sequence is where the sales force, sales promotion, the value advertising, and other communication tools announce and promote the product. * developing distributing communicating reversing reseraching With respect to core business processes, all the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information is referred to as the target marketing process market research process market pulse process deployment process market sensing process We can say that a has three characteristics: (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits, (2) it has applications in a wide variety of markets, and (3) it is difficult for competitors to imitate. * core competency business strategy core technology strategic business unit winning strategy The in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service). * operations process tertiary activities manufacturing process secondary activities O primary activities II If a manager were following the traditional view of marketing wherein the firm makes something and then sells it, all of the following would part of the “sell the product" process sequence EXCEPT O price advertise/promote distribute design product service Ayaan is seen as a planner because he plans the daily promotional releases about his company's products and services. * niche tactical selective strategic organizational The last step in the value creation and delivery sequence is where the sales force, sales promotion, the value advertising, and other communication tools announce and promote the product. * developing distributing communicating reversing reseraching With respect to core business processes, all the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information is referred to as the target marketing process market research process market pulse process deployment process market sensing process We can say that a has three characteristics: (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits, (2) it has applications in a wide variety of markets, and (3) it is difficult for competitors to imitate. * core competency business strategy core technology strategic business unit winning strategy The in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service). * operations process tertiary activities manufacturing process secondary activities O primary activities II Today, the "mass-market" is actually splintering into numerous with its own wants, perceptions, each * preferences, and buying criteria. micromarkets market targets macromarkets customer cliques demographic units The first phase of the value creation and delivery sequence is that represents the “homework" marketing must do before any product exists. * choosing the value market reserach target marketing service consideration O projective thinking Holistic marketers achieve profitable growth by expanding building customer loyalty, and capturing customer lifetime value. * promotion venues customer share database resources design skills competitive space share Holistic marketers achieve profitable growth by expanding customer share, and capturing customer lifetime value. undermining competitive competencies milking the market for product desires building customer loyalty renewing a customer base inspecting all market share data McDonald's has often teamed up with Disney to offer products related to current Disney films as part of its meals for children. The best description of this form of alliance would a alliance. O product alliance promotional pricing collaboration logistics alliance service James Franks has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Which of the following core business processes most closely matches with the task that Mr. Franks has been given? * The new offering realization process The market sensing process The customer acquisition process The customer relationship management process The fulfillment management process With respect to the core business processes, the is considered to be all the activities involved in defining target markets and prospecting for new customers. customer prospecting process customer equity process customer relationship management process customer acquisition process fulfillment management process allows the company to discover who its customers are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities. Network management Strategic management Marketing management Total quality management Customer relationship management With respect to the core business processes, all the activities involved in. researching, developing, and launching new high-quality offerings quickly and within budget are referred to as the O product development process new product process new offering realization process product launch process return on investment process With respect to the core business processes, the is considered to be all the activities involved in defining target markets and prospecting for new customers. customer prospecting process customer equity process customer relationship management process customer acquisition process fulfillment management process allows the company to discover who its customers are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities. Network management Strategic management Marketing management Total quality management Customer relationship management Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called materials handling O primary activities inventory activities support activities benchmark activities The is a tool for identifying ways to create more customer value. * brand loyalty index customer survey value chain O promotion channel supplier database One conception of holistic marketing views it as “integrating the value exploration, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders." * value chain value proposition value management value research value creation Which of the following terms matches to the phrase "it is a single business or collection of related businesses that can be planned separately from the rest of the company"? * Strategic business unit Diverse business unit Growth business unit Niche market unit Specialized business unit Roserita sees organizations as excelling in three distinctive capabilities: market sensing, customer linking, and channel bonding. production-driven O globally-driven market-driven human resource-driven engineering-driven describes the way people in an organization are dressed, how they talk to one another, and the way they greet their customers. Corporate culture Strategic orientation Distinctive advantage Competitive positioning HR training strategy Sony's former president, Akio Morita, wanted everyone to have access to "personal portable sound," so his company created the Walkman and portable CD player. Which of the following planning aids most likely assisted Mr. Morita with his vision? * An executive summary to a formal marketing plan O A SWOT analysis The mission statement Knowledge of customers A database

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Once an organization establishes its business mission conducts a SWOT analysis and goes through a formulation process it is ready to go through a step called to continue with strategic planning proces... View the full answer