One big lesson of the 2004 Super Bowl halftime wardrobe malfunction is Advertisers can influence media content
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One big lesson of the 2004 Super Bowl halftime "wardrobe" malfunction is
Advertisers can influence media content
The NFL is the most powerful organization in network television
Distributors are more powerful than exhibitors in the TV industry
Broadcasting is subject to different content regulations than other media
Sinclair is a powerful owner of local TV stations
Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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