One element of the tangible product is packaging. packaging serves a number of functions beyond the mere protection of the product. in fact, with some brands, the package may play a central role in the growth of the brand. discuss two products, one in which the package plays a significant role and one in which it play a minor role. discuss the potential role of packaging in innovation.

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Packaging Packaging is an oftenmissed opportunity for a brands marketing message which is so much more than logos color palettes and slogans Marketing pertains to the way you package your goods and th... View the full answer