One megatrend demonstrated in business today is consumer empowerment. Consumers have become more powerful in today's business environment and that has changed many traditional marketing approach. Think of one example in the insurance industry that shows the effect of consumer empowerment in today's marketing practice. What is the implication of consumer empowerment on the design of loyalty programs?

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Consumer empowerment in the insurance industry has led to a significant shift in marketing practices One example of this is the rise of comparison web... View the full answer