One of the main challenges you might face as a retailer and a marketer is understanding your
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Question:
One of the main challenges you might face as a retailer and a marketer is understanding your target market and the factors that impact their buying behaviour. Discuss the potential benefits that you foresee in marketing the products and the opportunities and possible threats it poses, using each factor of consumer buying behaviour.
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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