One of the most pressing issues sustainability marketers face is how to balance economic, ecological, and social
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One of the most pressing issues sustainability marketers face is how to balance economic, ecological, and social objectives.
Give examples of negative interdependencies between the different kinds of objectives. Discuss how they could possibly be solved
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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