One of your friends has been able to create an upscale catering service, Dani's Elegance. She has

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Question:

One of your friends has been able to create an upscale catering service, Dani's Elegance. She has been able to develop satisfied new clients. She has an interest in cars, and she is thinking about setting up a detailing service using the same name to cash in on the catering business success. You are against the idea as it seems a classic case of

answer choices:

cross-category ambivalence.

brand equity.

service brand duplication.

out-of-category extensions.