One particular type of pricing strategy was psychological pricing such as odd-even pricing (e.g., pricing a product

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One particular type of pricing strategy was psychological pricing such as odd-even pricing (e.g., pricing a product at $9.99 instead of $10) and prestige pricing. Discuss how these techniques influence consumer perception and purchasing behaviors.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 08, 2024 02:40 AM

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One particular type of pricing strategy was psychological pricing such as odd-even pricing (e.g., pricing a product

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International Marketing And Export Management

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