One way to strategically examine a company's portfolio products is to categorize them into four distinctive...

 

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One way to strategically examine a company's portfolio products is to categorize them into four distinctive groups in what is commonly called a "growth-share matrix." These four groups are: • "Cash cows" which are products with high share in markets with low predicted growth where companies leverage them for cash to reinvest • "Stars" which are products with high share in markets with high predicted growth where companies should significantly invest in them due to high future potential • "Question marks" which are products with low share in markets with high predicted growth where companies should invest in or discard them based on the likelihood of becoming stars • "Pets" which are products with low share in markets with low predicted growth where companies should liquidate, divest, or reposition them I want to apply this framework to better understand Chester's product portfolio because they are one of our key competitors. Of Chester's products, which one is a "cash cow" and which one is a "star"? One way to strategically examine a company's portfolio products is to categorize them into four distinctive groups in what is commonly called a "growth-share matrix." These four groups are: • "Cash cows" which are products with high share in markets with low predicted growth where companies leverage them for cash to reinvest • "Stars" which are products with high share in markets with high predicted growth where companies should significantly invest in them due to high future potential • "Question marks" which are products with low share in markets with high predicted growth where companies should invest in or discard them based on the likelihood of becoming stars • "Pets" which are products with low share in markets with low predicted growth where companies should liquidate, divest, or reposition them I want to apply this framework to better understand Chester's product portfolio because they are one of our key competitors. Of Chester's products, which one is a "cash cow" and which one is a "star"?

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To figure out which of Chesters items can be sorted as a treasure trove or a star I would require explicit data about Chesters item portfolio and thei... View the full answer