Online shopping attracted a great deal of attention from researchers over the past two decades. The advent of the Internet and other disruptive technologies has had a fundamental effect on how consumers buy goods and services today. People can now order groceries online to be delivered to their homes, but this is still a relatively new concept in the South African market. Consumers remain skeptical about this way of shopping. Many researchers have studied consumer behaviour of online shopping and the conceptual factors influencing their intention to purchase groceries online. However, the influence of personality traits on consumer willingness to adopt online grocery shopping is largely under-researched, especially in South Africa.

QUESTION 1

The extract above briefly highlight the digital age that is upon us, and as such companies have to adjust to participate in the global and digital markets. Using relevant examples, critically discuss how companies should respond to the Internet and the digital age that is upon us.

QUESTION 2

Critically discuss the four P’s and four A’s of marketing strategy. Use relevant examples to substantiate your answer

QUESTION 3

In a competitive marketplace, successful companies understand that they cannot serve all buyers. Using examples, discuss how such a company can develop a customer-driven marketing strategy.

QUESTION 4

Your company is launching a new product. Discuss how you would use utilize the PR tools to ensure the successful launch of your new product. Use relevant examples to substantiate your answer.

Answer rating: 100% (QA)

1 In response to the Internet and the digital age companies need to adapt and evolve their strategies to stay relevant and competitive in the global market Here are some ways companies should respond ... View the full answer