On-time mechanic Target market - Anyone who owns a motor vehicle Positioning statement - To
Question:
On-time mechanic
Target market - Anyone who owns a motor vehicle
Positioning statement - To be the world's best on-time mechanic company that aspires to serve our customers in an efficient and timely manner.
Offering to customers - Quick response to any vehicle failure or concerns and also sourcing motor vehicle parts online that aren't available locally.
Pricing strategy - Both Cost-plus pricing (Calculate your costs based on the value of service and car parts and add a mark-up) and Competitive pricing (Set a price based on what the competition charges).
Distribution strategy- Set up different offices or outlets in different parishes so that whenever the customer calls the response time would be quick
Sales strategy - Implement a free trial upon first time members and customers
Promotional strategies - Word of mouth marketing, radio, television and online advertising
Market research- Conducting a survey after the service and also a drop box where customers can give suggestions for any improvement.
Write a control Mechanism and a summary executive of the business.
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts