Open Innovation & the Stage Gate Process (CMR-460). Stage gate innovation processes have many advantages, and of course, some disadvantages. According to the authors (and our lectures) one of the factors that managers must be aware of relative to stage gate processes is?

A. Think Turtles...De-escalation theory...withdrawing investment prematurely and without sufficient data and rationale.

B. Think Vegas...Escalating commitment theory...that is, doubling up on investment and commitment even when the results and the PDP indicate it's time to de-commit and EXIT from the effort and funding.

C. Don't think...None of the above.

D. Think the '60s...Medici theory of social networking...that is incorrectly applying other models and theories to the innovation

Answer rating: 100% (QA)

The detailed answer for the above question is provided below The correct answer is B Think VegasEsca... View the full answer