Organizational buyer behavior is similar to consumer behavior in many ways. Explain how the concepts of culture,
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Organizational buyer behavior is similar to consumer behavior in many ways. Explain how the concepts of culture, self-concept, and lifestyle work for both.
Related Book For
Financial reporting, financial statement analysis and valuation a strategic perspective
ISBN: 978-0324789416
7th Edition
Authors: James M Wahlen, Stephen P Baginskl, Mark T Bradshaw
Posted Date: