Analysis of the customer base composition and spill-overs (social effects) across segments using a closed-ended criteria table
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Analysis of the customer base composition and spill-overs (social effects) across segments using a closed-ended criteria table
- Do you want to increase retention or frequency of play or both?
- Is the current split of Othellonia's customer base (3%, 16% and 81% heavy, moderate & light, respectively ideal? If not, what do you think the "ideal" composition of the customer base be?
- Which customers have the greatest potential and why?
- Your analysis must include the following considerations:
- Why would you want light users in your customer base?
- Which segment has higher social need and higher social influence?
- What do you learn from your analysis to impact your alternatives and recommendations? Othellonia: Growing a mobile game case study
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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