Outline the main factors that affect adoption, resistance, and diffusion, and show how marketers can use their

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Outline the main factors that affect adoption, resistance, and diffusion, and show how marketers can use their knowledge of these factors to market more effectively

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Fundamentals of Cost Accounting

ISBN: 978-0077398194

3rd Edition

Authors: William Lanen, Shannon Anderson, Michael Maher

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Posted Date: Feb 12, 2024 04:28 PM

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Outline the main factors that affect adoption, resistance, and diffusion, and show how marketers can use their

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Factors that affect adoption resistance and diffusion of products or innovations include 1 Perceived Value Consumers are more likely to adopt a produc... View the full answer

Fundamentals of Cost Accounting

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