Overview

This discussion provides a place for you to brainstorm your marketing plan and get feedback from your peers. Respond to the questions below, then help your classmates by giving your thoughts on how their marketing plan could be expanded or improved.

Apply the concepts you have learned in this module. Provide specific evidence taken from the text, videos, discussions and simulations.

How can you build a competitive edge for your company? Think about the promotion and pricing strategies we have learned about as they relate to your target market.

What is your pricing strategy? Explain your reasoning for why it will be effective.

Optional: If you are struggling with how to implement what you learned in this module into your business, this is the place to ask for ideas from your classmates! Tell us where you are feeling stuck.

Answer rating: 100% (QA)

To build a competitive edge for my company I would focus on differentiation through both promotion a... View the full answer