Ozmosis surf stores ran a Facebook and poster campaign in Oct 2020. Ozmosis' promoted that they "accept all major credit cards, scars, scrapes, breaks and bruises." The company also encouraged participants to post a video or picture of their "scar, bruise or stack" on Instagram or Facebook to obtain a discount code to shop online. Ad Standards received complaints from consumers/members of the public about this campaign.

• What do you think people complained about?
• Which section(s) of the AANA Code of Ethics do you believe these complaints relate to?
• Do you think the Advertising Standards Board would have dismissed or upheld the complaints?
• What do you think would have been the reasoning for their decision?

Answer rating: 100% (QA)

1 People most likely complained about the insensitivity and potentially trivializing nature of Ozmos... View the full answer