PAIBOC Questions and analysis 

 

Scenario: Seneca has decided to hold a health promotion day for students and faculty next month. In preparation for this event, Seneca students are invited to share their thoughts about health issues on a special community board where everyone who wants can post his or her ideas about certain health-related topics. HEALTH MYTHS - BROWN SUGAR IS HEALTHIER THAN WHITE SUGAR.

 

Audience

Who is your audience? Are they inside or outside your community? What are their expectations? What do they care about? What do they value? What do they know? What do they need to know? How will they feel about your message? Does your audience expect to receive your message? Given the purpose, the audience, and the content of your message, what method of communication is appropriate for sending your message to this audience: a letter, an e-mail, a text message, a telephone call, a tweet, a blog post, a message on social networking sites, others (except for smoke signals, carrier pigeons, messages in a  bottle, telegrams, and faxes)?

 

 

Information

Based on your purpose and audience analysis, what information must your message include?

 

 

Benefits

Based on your purpose and audience analysis, what benefits can you use to meet your audience's needs and achieve your purpose?

 

 

Objections

Based on your audience and purpose analysis, what objections can you expect from your audience? What negative aspects of your message must you de-emphasize, or overcome?

 

 

Context 

How does the context affect audience response? What circumstances—economic, environmental, legal, and/or organizational—might influence how your audience will perceive the message?

Answer rating: 100% (QA)

PAIBOC Analysis for Health Promotion Day HEALTH MYTHS BROWN SUGAR IS HEALTHIER THAN WHITE SUGAR Audience Who is your audience Seneca students and facu... View the full answer